Public Relations

Two Up Front’s experienced, dedicated and multilingual PR experts will ensure your event attracts maximum media coverage.

Here’s what we do:

Implement wide-ranging and effective PR campaigns that invigorate and sustain interest from both the media and the public.

Take a lead role in identifying PR opportunities and generate innovative ideas that will garner media attention and portray your event – and its sponsors – in a positive light.

Identify target markets and tailor PR in those areas accordingly, thus ensuring that your key messages are delivered to the right audience in a language they understand.

Research, write and distribute press releases to our extensive global network of sports contacts and follow up with phone calls to key editors and writers. The experience of senior Two Up Front staff of working in newspapers and PR guarantees that these releases are accurate, interesting and user-friendly.

Work towards maximum attendance of quality print, TV, radio, newswire and new media journalists at your sports event and associated press conferences and gatherings.

Effective and interactive media management, meaning journalists and photographers are given advance notice of your event and accredited to attend accordingly.

Advise on the setting up of your media centre, including placement of work stations, obtaining the best IT support and ensuring adequate F&B arrangements.

Staff and run your media centre during the event, overseeing a smooth and steady flow of information and ensuring that journalists and photographers have all the amenities and support they need to report your event quickly and accurately.

Ensure close liaison with all involved parties – promoters, sponsors, organisers, competitors and media.