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Website puts Silverbacks in touch with the world
Hong Kong, 18 January 2012 - Two Up Front has underlined its commitment to the development of rugby in Rwanda by building and launching an official website for the country’s national team, the Silverbacks.
The site – www.rwandarugby.org – is the “Home of the Rwandan Silverbacks” and outlines the team’s history, development, tours, sponsorship and media coverage, plus a wealth of other information.
The launch is the latest initiative from Hong Kong-based sports PR, publishing and event management company Two Up Front, which has been assisting the Silverbacks on a pro bono basis since 2009.
During that time the team have played their first matches overseas, enjoyed access to elite coaching and won friends and admirers in the world of rugby and beyond.
“Rugby is a fast-growing sport and a huge force for good in Rwanda, so we are justifiably proud of the Silverbacks and their achievements,” said Dr Otto Vianney Muhinda, president of the Fédération Rwandaise de Rugby (Rwanda Rugby Federation).
“We are delighted to see the launch of the official website, which is an important step in the evolution of rugby in Rwanda and another excellent channel of communication for telling the world about the progress we are making as a nation.”
The new website also features extensive photo galleries, including the Silverbacks’ tours to Hong Kong in 2010 and 2011 and domestic tournaments in Kigali, as well as information about how to sponsor and invest in Rwanda’s rugby future.
“The site takes Rwandan rugby in general and the Silverbacks in particular to a new level in terms of access to information,” said Dave Hughes, organiser of the Silverbacks’ overseas tours.
“In this age of instant global communications it is essential that Rwandan rugby is seen to be well organised, modern and progressive, and an official website is vital for making first impressions count. These are exciting times for Rwandan rugby.”
Two Up Front’s rugby portfolio also includes the prestigious Hong Kong Sevens souvenir programme and pocket guide, which it has published since 2005. In addition, the company handles PR, publishing and event management in a variety of other sports, including football, golf and motor racing.
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