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Two Up Front News

Taking pole position in MotoGP sponsorship race

It's a new era for Chinese motorcycling as China Arlen Ness-BG Racing Team look to enter MotoGP. Photograph courtesy of Two Up Front

Zhuhai, China, 27 August 2004 - Sports PR and publishing company Two Up Front has been chosen as the official sponsorship representative and public relations agency for China’s first MotoGP team.

The Hong Kong-based company is responsible for securing major sponsorship packages on behalf of the China Arlen Ness-BG Racing Team as well as developing and running the team’s international public relations campaign.

Commenting on the agreement, Two Up Front’s project director, Simon Wait, said: “We are certain there will be no shortage of sponsors interested in backing this exciting venture. Motorsport in China is going through a massive boom and this is reflected in the formation of the first all-China MotoGP team. It is also perfect timing, with Shanghai’s new international race circuit set to host the first-ever Chinese MotoGP on May 1, 2005.”

The China Arlen Ness-BG Racing Team, based at Zhuhai International Circuit in southern China’s Guangdong Province, was formed in 2002 by Hong Kong-based Italian businessman Mauricio Gierzstein - the president of Madif Industries, manufacturer of fast-growing motorcycle apparel brand Arlen Ness - and Hong Kong motorcycling enthusiast Steven Tsui.

The team currently dominates the China Super Motorcycle Championship and Gierzstein and Tsui want to make history by becoming the first all-China team to compete for a whole season in MotoGP - the Formula 1 of motorbike racing.

The agreement with the China Arlen Ness-BG Racing Team adds to Two Up Front’s rapidly expanding portfolio of media relations and publications clients, which includes the Hong Kong Rugby Football Union, the China Open tennis tournament, Hong Kong Football Club and the Hong Kong Open golf championship.

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