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Soccer Sevens PR contract secured

Hong Kong, 26 January 2010 - Two Up Front has signed an agreement to handle worldwide PR and media management for the HKFC IP Global International Soccer Sevens for the next two years.

The deal extends the company’s involvement in the popular tournament at Hong Kong Football Club to four years, having started in 2008.

“We are delighted to continue playing a key role in what is widely considered the best seven-a-side football event in the world,” said Two Up Front editorial director Niall Donnelly.

“Since IP Global became title sponsor in 2009 the organisers have signalled their intention to raise the profile and prestige of the tournament even higher and we are greatly looking forward to being involved in these ambitious plans.”

Two Up Front secured the agreement after successful negotiations with Hong Kong Football Club and the tournament’s promoter, Chatter Productions Limited.

First played in 1999, the Soccer Sevens has become one of the highlights of the crowded international football calendar. The 32-team tournament is divided into two sections – a Main competition that attracts some of the best young talent at English Premier League clubs and a Masters event that features recently retired stars.

Scottish giants Celtic won the 2009 Main competition, beating arch rivals Rangers 1-0 in the final. The Masters event was won by Hong Kong side Golden Rainbow, who beat charity team Football For Life 2-1.

The 2010 Soccer Sevens will take place from 14-16 May at Hong Kong Football Club.

Two Up Front also handles worldwide PR and media management for two high-profile golf tournaments, the Hong Kong Open and the Ballantine’s Championship in Korea, both of which are co-sanctioned by the European and Asian Tours.

In addition, the company publishes the acclaimed official programme and pocket guide for the world famous Cathay Pacific/Credit Suisse Hong Kong Sevens rugby tournament.

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