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Sevens success story continues

Hong Kong, 6 January 2009 - For the fifth year in a row, Two Up Front has been entrusted with publishing the official Hong Kong Sevens souvenir programme and pocket guide.

The dual publication has become a must-have item for the thousands of fans who attend the showpiece and has sold out every year since Two Up Front first became involved in 2005.

"Each year, the challenge is to produce a programme and pocket guide that matches the importance of the occasion and this year is no different,” said Two Up Front project director Simon Wait.

"The feedback we receive from the Hong Kong Rugby Football Union and Sevens fans is always excellent but there is no danger of us becoming complacent.

"We will once again be using the best rugby writers and photographers to provide quality content and our design team understand the need to come up with a product that looks as good as it reads.”

After moribund programme sales up to 2004, the HKRFU hired Hong Kong-based sports publishing and PR firm Two Up Front to produce the programme for the 2005 Rugby World Cup Sevens.

Two Up Front introduced the concept of a pocket guide to be sold with the programme - and the dual publication format has proved extremely popular with fans, players and officials.

Two Up Front also publishes the souvenir programmes for the GFI HKFC Tens rugby tournament and UBS Hong Kong Open golf showpiece.

In addition, the company handles worldwide PR for the GFI Hong Kong Tens, the UBS Hong Kong Open, the Hong Kong Soccer Sevens and the Ballantine¡¦s Championship golf tournament in Korea.

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