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Sevens programme results in another sell-out

Hong Kong, 30 March 2009 - Two Up Front’s official programme and pocket guide for the Hong Kong Sevens once again proved an irresistible buy for rugby fans.

For the fifth year in a row, the dual publication sold out before the tournament had finished.

"Once again, we received extremely positive feedback about the programme and the pocket guide and the fact that it sold out once more is very gratifying,” said Two Up Front editorial director Niall Donnelly.

"This year, we tried to place more focus on some of the newer teams who were taking part, so we had features on both the West Indies and Uruguay in addition to articles about the big guns such as New Zealand, South Africa and Fiji.”

Two Up Front introduced the concept of a pocket guide to be sold with the programme when the company was first contracted to produce the souvenir publication in 2005.

Two Up Front also publishes the souvenir programmes for the GFI HKFC Tens rugby tournament and UBS Hong Kong Open golf showpiece.

In addition, the company handles worldwide PR for the GFI HKFC Tens, the UBS Hong Kong Open, the HKFC IP Global International Soccer Sevens and the Ballantine’s Championship golf tournament in Korea.

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