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Serving up another winner in Beijing

Spanish star Rafael Nadal is expected back in Beijing later this year to defend his China Open title. Photograph courtesy of Two Up Front

Beijing, 26 January 2006 - Two Up Front has aced its PR rivals once more by securing the hotly-contested contract for the 2006 China Open tennis tournament.

The Hong Kong-based company has reached agreement with event co-organiser TOM Group Limited to handle all international PR for the tournament, to be staged in Beijing from September 11-24.

It will be the third edition of the tournament - one of the newest on the ATP and WTA Tours - and Two Up Front has been entrusted with PR duties each time.

Under the terms of the agreement, Two Up Front will issue international press releases in the build-up to the tournament and will send a bilingual editorial and management team to Beijing to handle PR on a day-to-day basis during the event.

“We’re very happy to be renewing our successful partnership with TOM Group,” said Two Up Front project director Simon Wait. “We have an excellent business relationship with TOM’s corporate communications team, particularly after the pleasure of working on-site with them at last year’s event.”

The agreement adds to the growing list of major sporting events for which Two Up Front is handling PR in 2006.

The company is working on five high-profile golf tournaments - the Maybank Malaysian Open (February 16-19), the Enjoy Jakarta HSBC Indonesia Open (March 2-5), the OSIM Singapore Masters (March 9-12), the TCL Classic in Hainan, China (March 16-19) and the UBS Hong Kong Open (November 16-19) - as well as the Hong Kong Tens rugby spectacular on March 29-30. In addition, Two Up Front handles PR for Hong Kong’s official Le Mans motor racing team.

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