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Rugby Sevens programme sells out – again

Hong Kong, 30 March 2010 - The official programme and pocket guide for the Hong Kong Sevens once again became a collector’s item for rugby fans.

For the sixth year running, the dual publication – produced as usual by Two Up Front – sold out before the showpiece tournament had finished.

The sales booth inside the main entrance to the Hong Kong Stadium ran out of copies by mid-afternoon on Saturday (27 March) – the second day of the three-day tournament.

Hong Kong Rugby Football Union officials were delighted with the publication. “The Cathay Pacific/Credit Suisse Hong Kong Sevens 2010 souvenir programme and pocket guide once again proved to be extremely popular with fans, spectators, sponsors and officials alike,” said HKRFU Sevens manager Warrick Dent.

“As usual, the design and content were of the highest standard and we received plenty of positive feedback about what was another top quality publication from Two Up Front.”

Among those admiring the programme was International Olympic Committee president Jacques Rogge, who was guest of honour at the tournament following the historic decision last year to re-admit rugby to the Olympic Games.

Two Up Front introduced the concept of a pocket guide to be sold with the programme when the company was first contracted to produce the souvenir publication in 2005.

Two Up Front also publishes the souvenir programme for the HKFC IP Global International Soccer Sevens and Annual Reports for the HKRFU and Hong Kong Football Club.

In addition, the company handles worldwide PR for the HKFC IP Global International Soccer Sevens and two high-profile golf tournaments, the Hong Kong Open and the Ballantine’s Championship in Korea.

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