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Media flock to UBS Hong Kong Open

Hong Kong, 9 December 2005 - Colin Montgomerie carried off the trophy and Two Up Front carried off the plaudits after a memorable UBS Hong Kong Open golf tournament.

Two Up Front, Asia’s fastest-growing sports PR and publishing firm, played a key role in ensuring the December 1-4 event at the Hong Kong Golf Club in Fanling was a huge success.

The company handled PR and media accreditation, resulting in 122 journalists and photographers attending - the highest press turnout in the event’s 47-year history.

Two Up Front also staffed and managed the on-site media centre - praised by seasoned golf journalists as one of the best to be found anywhere on the European or Asian Tours - and produced a daily newsletter which was given to fans attending the final two rounds.

In addition, Two Up Front’s 90-page official souvenir programme, which included 28 pages devoted to a lavish hole-by-hole guide, drew rave reviews.

Two Up Front was given a clear brief when it beat off stiff competition to be awarded the PR and souvenir programme contract by event promoter Parallel Media Asia.

"This was the first year of UBS’s long-term title sponsorship agreement and there was general agreement that the Hong Kong Open had to be taken to the next level,” said Two Up Front editorial director Niall Donnelly.

"With that as our reference point, we set out to ensure the tournament would attract more media attendance and greater press coverage than ever before and that the media centre would meet new standards in terms of facilities and staffing.

"We also set out to produce what would be unequivocally regarded as the best souvenir programme in the tournament’s history.

"Judging from the feedback we have received, we succeeded on all fronts.”

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