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Media coverage hits an all-time high

Hong Kong, 18 November 2009 - Records fell at last week’s UBS Hong Kong Open – and it had nothing to do with Grégory Bourdy’s outstanding 19-under-par winning total.

The prestigious golf tournament attracted the largest media attendance and garnered the highest number of news clippings in its 51-year history as it made headlines around the world.

The results were a triumph for sports PR specialists Two Up Front, who were providing international media and public relations services for the UBS Hong Kong Open for the sixth year in a row.

A total of 207 media personnel – up from last year’s 203 – attended the tournament at the Hong Kong Golf Club in Fanling from 12-15 November.

News clippings were logged at 4,456 – an increase from 4,183 in 2008 – and were expected to rise further once December’s golf magazines and other periodicals hit the news stands.

“The figures are very gratifying,” said Two Up Front project director Simon Wait. “When you consider that in 2003, the year before we came on board, the tournament attracted 67 media and resulted in 387 clippings, then we have come a very long way indeed.

“It was extremely pleasing to hear journalists’ positive comments about the facilities and services in the media centre. As usual, we staffed the media centre for the whole week and once again media feedback was extremely positive.

“The general consensus was that it was a hugely successful UBS Hong Kong Open, both on and off the course.”

Bourdy became the first Frenchman to win the tournament, which was once again co-sanctioned by the European and Asian Tours, finishing two shots clear of Northern Irish youngster Rory McIlroy.

Two Up Front also handles international PR for the European Tour’s Ballantine’s Championship in Korea.

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