Two Up Front News

Return to Two Up Front News list

It’s a Soccer Sevens double

Hong Kong, 22 January 2009 - After successfully handling PR and media management at last year’s HKFC International Soccer Sevens, Two Up Front will repeat the feat in 2009.

The Hong Kong-based sports publishing and PR firm will once again be in the thick of the action when this year’s tournament is staged at Hong Kong Football Club from May 29-31.

"While we have extensive experience in golf, rugby, cricket and motor racing, the 2008 Soccer Sevens was our first foray into football and it proved to be highly successful and enjoyable,” said Two Up Front editorial director Niall Donnelly.

"The event was first staged in 1999 and is gaining a reputation as the world’s premier seven-a-side football tournament so we are very pleased to be working with the organisers again this year.”

Two Up Front’s innovative PR campaign for the 2008 tournament - which featured top English teams Aston Villa and West Ham United and Scottish giants Celtic and Rangers - boosted awareness among fans and journalists with a resulting huge increase in media coverage.

A total of 32 teams - 16 in the Main competition and 16 in the Masters - will take part in the 2009 Soccer Sevens.

Two Up Front also handles PR for two other high-profile sporting events in Hong Kong - golf’s UBS Hong Kong Open and the GFI HKFC Tens rugby tournament.

In addition, Two Up Front handles PR for the Ballantine’s Championship golf tournament in Korea.

The company’s publishing arm produces the acclaimed official souvenir programme for the Hong Kong Sevens rugby showpiece plus various other rugby and golf publications.

-- ENDS --