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Hong Kong fans in Soccer Sevens heaven

Hong Kong, 3 June 2009 - Non-stop action, goals galore and phenomenal interest from Hong Kong’s passionate football fans made the HKFC IP Global International Soccer Sevens a weekend to remember.

Two Up Front once again played a key role in the tournament’s success, handling worldwide PR and media management for the second year running.

"The event was first staged in 1999 and the general feeling is that this was the best yet,” said Two Up Front editorial director Niall Donnelly. "Some of the football was truly breathtaking, we had a near capacity crowd and media attendance figures were very healthy.

"With an ambitious new title sponsor on board in the shape of IP Global, the future of the tournament looks very bright indeed. It seems destined to go from strength to strength.”

The 2009 tournament, staged from May 29-31 at Hong Kong Football Club, saw Hong Kong-based property company IP Global take over as title sponsor for the first time.

A total of 32 teams took part and fans were treated to an Old Firm battle in the main Cup final as Celtic defeated arch rivals Rangers 1-0.

In the Masters competition, former England internationals Des Walker, Rob Lee and Chris Powell appeared for the IP Global All Stars but they fell in the semi-finals to the eventual winners, Hong Kong team Golden Rainbow.

Two Up Front also handles PR for two other high-profile sporting events in Hong Kong - golf’s UBS Hong Kong Open and the GFI HKFC Tens rugby tournament.

In addition, the company handles PR for the Ballantine’s Championship golf tournament in Korea.

Two Up Front’s publishing arm produces the acclaimed official souvenir programme for the Hong Kong Sevens rugby showpiece plus various other rugby and golf publications.

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