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HKFC success prompts expansion of annual report service
Hong Kong, 5 November 2009 - Two Up Front is looking to expand its annual report publishing division after producing another excellent publication for the Hong Kong Football Club.
“The feedback we have received on all our annual reports has been very positive and we are looking to offer this service to even more companies and sporting organisations in Hong Kong,” said Two Up Front project director Simon Wait.
“Annual reports sometimes have a reputation for being rather dull, but they are an underestimated way for an organisation to make an impact. So if anyone is looking for a classy and stylish product that portrays their organisation in a positive light, they should contact us.”
Senior management at the HKFC are so delighted with their 2008-09 annual report that they intend to submit it for an award.
“We received an honourable mention [for design] at last year’s Hong Kong Management Association Annual Report Awards and we’ll be submitting this year’s report into the same category,” said HKFC general manager Mark Pawley.
Two Up Front has designed and published the HKFC’s annual reports since 2005.
The 2007-08 edition was illustrated with photographic portraits of “back of house” staff members who do so much to keep the prestigious sports club running smoothly.
The candid photographs gave the annual report a human touch and prompted “a number of very complimentary remarks” from HKFC members, according to Pawley.
This year’s publication featured photographs of members of the club’s various sporting sections, including Soccer, Rugby, Tennis, Lawn Bowls and Squash.
Both sets of portraits were taken by one of Hong Kong’s top photographers, Gareth Brown of Blow Up Studios.
Two Up Front has also published the Hong Kong Rugby Football Union’s annual reports since 2003.
The company also publishes the acclaimed official programme and pocket guide for the world famous Cathay Pacific/Credit Suisse Hong Kong Sevens rugby tournament.
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