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Bledisloe Cup contract agreed with HKRFU

Hong Kong, 2 August 2010 - Rugby giants New Zealand and Australia are returning to Hong Kong and Two Up Front will once again play a key role in the high-profile fixture.

The company has reached an agreement with the Hong Kong Rugby Football Union to write, design and produce the official souvenir programme.

It is the second time Two Up Front has been entrusted with the programme, having also been publisher when New Zealand and Australia played the first ever overseas Bledisloe Cup match, in Hong Kong, in 2008.

The All Blacks and Wallabies will meet at the Hong Kong Stadium on Saturday, 30 October. It will be the fourth and final test in the 2010 series after earlier encounters in Melbourne (31 July), Christchurch (7 August) and Sydney (11 September).

“We are delighted to once again be playing a key role in this high-profile and eagerly anticipated rugby fixture,” said Two Up Front project director Simon Wait.

“The 2008 programme was very popular with fans and we received excellent feedback from the Hong Kong, New Zealand and Australian rugby unions.

“Naturally, we will be aiming to once again produce a publication that is full of quality in terms of design and content and we will ensure it is totally in keeping with a sports event of this magnitude.”

Two Up Front also produces the official souvenir programme and pocket guide for the world famous Cathay Pacific/Credit Suisse Hong Kong Sevens rugby tournament, the biggest and most prestigious event in the IRB Sevens World Series.

In addition, the company handles worldwide PR and media management for the HKFC IP Global International Soccer Sevens and Korea’s biggest golf tournament, the Ballantine’s Championship, which is co-sanctioned by the European and Asian Tours.

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