Two Up Front - Sports PR | Two Up Front News | A souvenir publication fit for champions

Two Up Front News

A souvenir publication fit for champions

Former Wimbledon champion Pat Cash will be one of the famous players appearing in Hong Kong next month. Photograph courtesy of Two Up Front

Hong Kong, 24 March 2005 - Organisers of Hong Kong’s newest tennis tournament have turned to experienced sports publishing professionals Two Up Front to produce the official souvenir programme.

The Chevalier ATP Champions Tour Hong Kong 2005 will feature three Grand Slam title winners and five other star players in four days of intense and entertaining action at Victoria Park, Causeway Bay, from April 14-17.

Two Up Front - firmly established as Asia’s premier sports publisher - will produce a glossy and attractive programme designed to mirror the tournament’s appeal to discerning sports fans. The company beat intense competition to secure the programme publishing rights from the tournament organisers, ASM Group.

“We are delighted to be invited to produce the official souvenir programme for such a prestigious sporting event,” said Simon Wait, Two Up Front’s project director. “The Chevalier ATP Champions Tour Hong Kong 2005 is an exciting addition to Asia’s sporting calendar and we are confident of publishing a programme that will both enhance the tournament’s status and provide fans with an essential guide to the event and the players taking part.”

Former Wimbledon champions Goran Ivanisevic and Pat Cash and French Open winner Thomas Muster will head the all-star line-up at Victoria Park, guaranteeing Hong Kong tennis fans four days of fantastic action.

-- ENDS --