Clients & Events
Here is a selection of Two Up Front clients.
When UPS – the European Tour’s Official Logistics and Express Sponsor – was looking for ways to engage VIP guests and fans at the 2012 Hong Kong Open golf tournament, Two Up Front worked with the company to publish a unique UPS-branded Pocket Guide containing a wealth of essential information about the event.
Hong Kong Football Association
As part of a Government-backed initiative to improve Hong Kong football, the HKFA’s newly installed senior management recruited Two Up Front to act as the organisation’s de facto press office – answering media queries, managing media at major events, writing and distributing press releases, and advising on PR strategy.
The TV sports channel broadcasts to 16 countries across the Asia-Pacific region with a diverse range of programming. Eurosport turned to Two Up Front to help raise public awareness of two of its premier attractions – live coverage of the Heineken Cup, Europe’s top club rugby competition, and Eurocup Basketball.
Hong Kong Rugby Football Union
Two Up Front plays a key role in the HKRFU’s biggest annual event, the world famous Hong Kong Sevens, by publishing the official souvenir programme and pocket guide. The dual publication has sold out every year since we began producing it in 2005. We also published the HKRFU’s official magazine, Rugby Talk, from 2003-08.
Two Up Front handles PR on behalf of the APBs – formerly the Asia Pacific Barbarians – a star-studded touring team containing Rugby World Cup veterans, household names and up-and-coming talent, with the occasional invited player from outside the region. The APBs were winners of the 2012 GFI HKFC Tens.
The prestige watch maker, founded in Switzerland in 1848, was closely involved in the conquest of space and has unparalleled experience in sports timekeeping. As Official Timekeeper for the 2010 Mission Hills Star Trophy pro-celebrity golf tournament, OMEGA turned to Two Up Front to help run its event PR campaign.
The New York Cosmos
When senior executives from North America’s most famous soccer club, led by honorary president Pelé, made a goodwill visit to Hong Kong, they engaged Two Up Front to handle PR and media management, including organising a press conference at The Peninsula that attracted some 80 members of the media.
The Hong Kong-based sports marketing agency promotes the APBs – formerly the Asia Pacific Barbarians – rugby team and also the annual Chartis Cup match. Two Up Front works closely with Carinat to handle global PR and media management.
Just Marketing International
The global leader in motorsports marketing, JMI manages more than US$300 million in annual motorsports investments. When the company co-organised “The Business of Motorsports in Asia” summit to coincide with the 2010 Singapore F1 Grand Prix, it chose Two Up Front as its regional media partner.
A world leading property-casualty and general insurance organisation serving more than 70 million clients, Chartis is title sponsor of the annual Chartis Cup rugby showpiece in Hong Kong. Two Up Front handles PR for the match which, in 2012, is between the APBs touring team and English giants Saracens.
A leading global brokerage company primarily servicing the wholesale financial market, BGC Partners is title sponsor of the star-studded APBs – formerly the Asia Pacific Barbarians – rugby team. Two Up Front handles global PR on behalf of the team, winners of the 2012 GFI HKFC Tens.
Hong Kong Football Club
One of the most prestigious sporting clubs in Asia, Hong Kong Football Club turns to Two Up Front to handle PR for the HKFC IP Global International Soccer Sevens, the world’s premier seven-a-side football tournament. The event attracts teams from the English and Scottish Premier Leagues plus mainland Europe, Asia and Australia.
Sponsors of the inaugural HKFC Meco Invitational Squash Tournament, the company has been at the forefront of the building services engineering industry since its inception in 1978. Two Up Front handled PR and media management for the event, which was won by world No.13 Omar Mosaad from Egypt.
AC Milan Soccer Schools
One of the biggest clubs in world football, the seven-time European champions teamed up with Two Up Front to launch their Soccer Schools in Hong Kong, Macau and Guangdong. The campaign kicked off with a packed press conference featuring former Milan and Italy captain Franco Baresi at top Italian restaurant, Domani.
Parallel Media Group
One of the biggest golf tournaments in Asia – the Ballantine’s Championship in Korea, co-sanctioned by the European and Asian Tours – is promoted by Parallel Media Group, which retained Two Up Front to handle global PR and media management from 2008 to 2011.
In staging a concert by iconic rock guitarist Slash – the man behind the Rugby Sevens anthem “Sweet Child O’ Mine” – promoters LAMC Productions (HK) Limited wanted to reach out to Hong Kong’s rugby community. They enlisted Two Up Front to help publicise the gig, scheduled for the week of the 2011 Sevens.
Automobile Club de l’Ouest
The ACO runs the world’s greatest sports car race, the Le Mans 24 Hours, and its offshoot series, the Intercontinental Le Mans Cup. When the series made its China debut in 2010 with the 1,000km of Zhuhai, Two Up Front organised a VIP launch party in Hong Kong on behalf of ACO China.
Hong Kong Schools Sports Federation
Two Up Front, as part of its agreement with the Hong Kong Football Association, teamed up with the HKSSF to promote the All Hong Kong Schools Jing Ying Football Tournament 2012. The final was played at Mongkok Stadium and screened live on TV.
The No.1 ultra-premium whisky in Asia Pacific and the No.1 Scotch whisky in Europe, Ballantine’s has been title sponsor of the Ballantine’s Championship in Korea since 2008. Two Up Front handled worldwide PR for this European Tour golf event, which has featured Ernie Els, Anthony Kim and Graeme McDowell.
A global multilingual social networking platform, SiteTalk.com was pre-launched in late 2009 and achieved astonishing interest and explosive growth. As the main sponsor of the AC Milan Soccer School in Hong Kong, SiteTalk invited important clients when Two Up Front organised the school’s launch press conference.