The world’s No.1 lighting manufacturer, Philips products are found in homes, offices, hospitals, airports, cars and public facilities all around the globe. Philips Lighting was title sponsor of the 2008 HKFC International Soccer Sevens, for which Two Up Front provided worldwide PR and media management services.
Archive for June, 2010
Philips Lighting
Tuesday, June 8th, 2010ANZ Bank
Tuesday, June 8th, 2010One of the top four banks in Australia and the largest listed company in New Zealand, ANZ was a natural main sponsor of the historic Bledisloe Cup rugby test between the All Blacks and Wallabies played in Hong Kong on 1 November 2008, for which Two Up Front published the official souvenir programme.
IP Global
Tuesday, June 8th, 2010Property giant IP Global was launched in Hong Kong in 2005 and has since expanded to Singapore and Dubai. In 2009 and 2010 the company sponsored the HKFC International Soccer Sevens, the world’s premier seven-a-side football tournament for which Two Up Front handles worldwide PR and publishes the souvenir programme.
Fédération Rwandaise de Rugby
Tuesday, June 8th, 2010Rwanda’s pioneering national rugby team – the Silverbacks – made headlines around the world with their historic tour to Hong Kong in March 2010. The PR campaign surrounding their visit was organised by Two Up Front who, like many others involved in the project, gave their services free of charge.
Mirae Asset Securities (HK) Limited
Tuesday, June 8th, 2010The first Korean securities firm to venture into the global finance arena, Mirae Asset Securities (HK) turned to the media-savvy experts at Two Up Front for help in creating and implementing a newspaper advertising campaign designed to raise the company’s profile in Hong Kong and attract new customers.
Quartet enjoy a week to remember
Monday, June 7th, 2010Four players representing Two Up Front – and Hong Kong – were able to reflect on the best golfing week of their lives after taking part in the WCGC World Final in South Africa.
The WCGC (World Corporate Golf Challenge) is the largest and most high-profile inter-companies golf tournament in the world, with thousands of businessmen around the globe transferring their boardroom battles to the fairways each year.
A total of 21 countries and territories took part in the World Final, which was held over two rounds at the beautiful Fancourt and Oubaai Golf Clubs in South Africa’s spectacular Garden Route region from 3-8 May.
“The entire week was superbly organised, both on and off the course,” said team leader and Two Up Front project director Simon Wait. “The golf courses were spectacular, the associated activities such as the gala dinners and cocktail parties were hugely enjoyable and the hospitality was overwhelming. It was the best week of golf any of us have ever experienced.”
The tournament, which used a ¾ Stableford scoring format, was won by Portugal, who just pipped fast finishing India, with Australia third. The Hong Kong quartet – which also included Two Up Front clients Tony Bratsanos, Nick Mawdsley and Alex Jenkins – scored well on the first day before falling off the pace, eventually finishing 18th.
Two Up Front were invited to send a team to take part in the World Final as special guests pending the company’s launch of the WCGC Hong Kong tournament later this year.