Organisers of the World Corporate Golf Challenge Hong Kong have announced their first major sponsorship deal.

Event licence holders Two Up Front have reached an agreement with HK Golfer to be the Official Golf Magazine of the inter-companies tournament.

Twenty teams – comprising four players who each have a maximum handicap of 24 – will contest the WCGC Hong Kong on Friday, 5 March 2010 at the Discovery Bay Golf Club on Lantau Island.

The prize on offer to the winners will be an all-expenses paid trip to play in the World Final in South Africa in May.

HK Golfer, published by Times International Creation, is Hong Kong’s most popular golf magazine, reaching 150,000 readers every issue.

“We wanted to be involved with the World Corporate Golf Challenge from the moment we heard it was coming to town,” said Alex Jenkins, editor of HK Golfer.

“To have a golf event that pits business people from companies across the city against each other is a unique and innovative concept – and very apt for Hong Kong.

“It promises to be an exciting and hugely enjoyable event and for the tournament winners to represent the territory at the final in South Africa is going to be very special indeed.”

First published in 2002, HK Golfer features a wealth of local and international golf news and events, as well as in-depth articles on the sport’s biggest names, lifestyle features and insightful travel guides written and photographed by award-winning journalists.

As the official publication of the Hong Kong Golf Association and the official English golf publication of the Hong Kong Open, HK Golfer is delivered directly to all 16,000 HKGA subscribers.

It is sold across the region and is available in the First and Business Class cabins of over half the flights in and out of Hong Kong International Airport.

Each year the World Corporate Golf Challenge sees thousands of businessmen around the globe transfer their boardroom battles to the fairways.

Hong Kong-based sports PR and publishing specialists Two Up Front have secured a long-term licence to host the Hong Kong leg from the WCGC’s parent company in Spain.

They are co-organising the tournament with event management company Laxton Marketing Consultants, who have offices in Hong Kong, Singapore and Dubai.

The 2010 World Final – featuring teams from more than 20 countries and territories – will take place at the beautiful Fancourt and Oubaai Golf Clubs in South Africa’s spectacular Garden Route region from 3-8 May.

Companies requiring information about sponsorship opportunities or wishing to register a team in the WCGC Hong Kong should call Amy Broomhead on 3579 8110 or email amy@laxtonmarketing.com.

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Released on behalf of the WCGC Hong Kong by Two Up Front – Asia’s sports PR specialists.

Golf-loving business executives are being given the chance to represent their company – and Hong Kong – on the world stage.

The territory is to host a leg of the World Corporate Golf Challenge – the prestigious inter-companies tournament that each year sees thousands of businessmen around the globe transfer their boardroom battles to the fairways.

The prize on offer to the winners of the Hong Kong event is an all-expenses paid trip to play in the World Final in South Africa next May.

Twenty teams – comprising four players who each have a maximum handicap of 24 – will contest the WCGC Hong Kong on Friday, 5 March 2010 at the Discovery Bay Golf Club on Lantau Island.

“Corporate golfers in Hong Kong have been crying out for a meaningful and high-profile tournament that carries a real incentive to play well,” said Simon Wait, project director of event organisers Two Up Front.

“This goes way beyond your typical corporate golf event. As well as enjoying an ultra-competitive tournament at one of the most picturesque courses in Asia, the teams will be playing for a fantastic prize – the chance to represent Hong Kong in a world tournament at an exotic location.

“Initial interest from the corporate sector is very strong and we are expecting a rush of entries from companies keen to claim bragging rights on the golf course.

“Moreover, this will be an annual event for the Hong Kong business community to look forward to and, as word spreads, we expect it to become even more popular, especially as the World Final is regularly moved to a new location.”

Previous World Finals have been held in Jamaica, Mauritius, Malaysia and Spain. The 2010 World Final – featuring teams from more than 20 countries and territories – will take place at the beautiful Fancourt and Oubaai Golf Clubs in South Africa’s spectacular Garden Route region from 3-8 May.

The WCGC Hong Kong already has its first sponsor – organisers have reached agreement with HK Golfer to be the Official Golf Magazine of the tournament.

Hong Kong-based sports PR and publishing specialists Two Up Front have secured a long-term licence to host the Hong Kong leg from the WCGC’s parent company in Spain.

They are co-organising the tournament with event management company Laxton Marketing Consultants, who have offices in Hong Kong, Singapore and Dubai. The two firms have previously worked together on other high profile sporting events, including the HKFC IP Global International Soccer Sevens and the Hong Kong Tens rugby tournament.

Companies requiring information about sponsorship opportunities or wishing to register a team in the WCGC Hong Kong should call Amy Broomhead on 3579 8110 or email amy@laxtonmarketing.com.

WCGC HONG KONG

WHEN:  Friday, 5 March 2010
WHERE:  Discovery Bay Golf Club, Lantau Island
WHO:  20 four-man teams from Hong Kong companies (each company may register up to two teams)
ENTRY:  HK$20,000 per team - includes green fees, prize-giving lunch, branded WCGC Hong Kong golf shirts, prizes and, for the winners, an all-expenses paid trip to represent Hong Kong at the WCGC World Final 2010 in South Africa!

WCGC WORLD FINAL

WHEN:  3-8 May 2010
WHERE:  Fancourt and Oubaai Golf Clubs, Garden Route, South Africa

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Released on behalf of the WCGC Hong Kong by Two Up Front - Asia’s sports PR specialists.